The Brief
At the beginning of the New Year, when gym membership signups are at their peak, generate awareness for Nuffield Health Fitness Centres.

The Idea
What is your ‘social fitness’? We created a competitive, light touch game that audiences could share and challenge each other via Twitter.

The Results
During the competition, Nuffield’s twitter following was increased by 43%, and the @NuffieldHealth account reach increased from 726 to +20,000.

Skillset

Concept
Art Direction / Design
Illustration