Client | Virgin Atlantic
CRM | Flying Club
The Brief
Captivate 2 million global members with an eCRM programme.
The Idea
We developed an e-newsletter, with split target audience segments, enabling personalised messaging according to customer behaviour and traits.
WellRed used clever data and dynamic content to turn a loyalty progamme’s newsletter into a money making machine that still feels personal.
Skillset
Concepts
Art Direction
Design
With a marketing ROI that exceeded 2000%,
Well Red smashed KPI revenue targets for the project.
Bimas Winner - Best Email
DADI Winner - Best Use of Email
The Little Red Book
An online tool to explain the full Flying Club loyalty programme, allowing customers to browse all the benefits in one place.