The Brief
Expand the global brand creative of ‘worldly adventures’.
Develop an engaging digital and offline experience for Heineken’s target audience of stylish, socially skilled 20-30s, looking for a creative movement to join.

The Idea
Open Your City. Engage with consumers to vote for and champion their own city and it’s personality. Is your city the greatest on the planet? And if so, what makes it so? 

We used the ‘I star city’ as an umbrella for the visual creative, encouraging city residents to get behind their tribe and promote it. Adventurous, premium content was supplied through the ‘Open Your City’ app, showing you places to go and events to see in the city.

Skills

Concept development
Art Direction