The Brief
Develop out-of-home brand engagement to promote Nescafe’s new Cafe Menu range. Show people that Cafe Menu is more than a cup of coffee - it’s a treat.

The Idea
A campaign to show we all do things everyday that drive to be rewarded. From getting the kids off to school to fitting in a trip to the gym, there are many chances to enjoy a frothy mug of Cafe Menu. Within shopping centres, we proposed pop-up Cafe Menus - offering samples of our new product, but at the price of telling us the everyday task that you achieved today.

Skills

Concept
Art Direction